About Me
Hi, I’m Gimena Machado, but most people call me Gigi.
I’m a marketing specialist with a Bachelor’s degree in Communication Studies and a minor in Business Administration (Marketing). I have over five years of experience across marketing, branding, content creation, graphic design, and communications.
My journey started long before my professional career. As a teenager, I taught myself Photoshop, designed graphics for online communities, and grew social media accounts around my interests. Those early experiences sparked my passion for understanding how people connect with content, brands, and each other online.
Originally from Uruguay and now based in Canada, I bring a blend of creativity, strategy, and curiosity to everything I do. I love staying on top of trends, understanding audience behaviour, and finding new ways to help brands connect with people in meaningful ways.
I believe every brand has its own personality, voice, and story. My role is to bring it to life through strategic marketing, compelling content, and thoughtful design that creates authentic connections and lasting impressions.
I bring strategy, content, and design together to create cohesive brand experiences across every touchpoint.
- Brand Strategy & Identity
- Creative Direction & Visual Storytelling
- Campaign Development & Execution
- Content Marketing & Social Media
- Video Editing & Short-Form Content
- Email Marketing & Customer Journeys
- Website Strategy & Optimization
- Cross-Channel Marketing
I believe the strongest brands are built through consistency. That’s why I focus on creating marketing that feels connected, ensuring every campaign, piece of content, and customer interaction reinforces the same story, no matter where people encounter it.
I use a mix of creative and marketing tools to bring ideas from concept to execution.
Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign), Canva, Spark, Hootsuite, Google Ads, Google Analytics, and other digital marketing platforms.
Currently, I’m a Marketing Specialist at HighView Partners, where I lead the full marketing function across both the Vancouver and Toronto teams, overseeing strategy, execution, and day-to-day operations.
Previously, I worked at Intracorp Homes as a Marketing Assistant, supporting marketing initiatives for one of Vancouver’s leading real estate developers, contributing across campaigns, digital content, brand
communications, and multi-development marketing assets.
I’ve also held additional marketing roles across agency and consumer brand environments, supporting content creation, design, social media, campaign execution and more.
Gimena 